Illustrative REDADO Daily black and red shoe on a light studio background.

REDADO / DAILY COLLECTION

Performance
in motion.

A new footwear identity for everyday movement. Find your starting point.

Explore the Collection

REDADO
Concept collection

01 / 02

THE CONCEPT COLLECTION

Find your next gear.

Four families. Eight expressions.
Find the direction that feels like your next step.

Redado Daily 01

Black / Ember

Redado Daily 02

Chalk / Ember

Redado Speed 01

Slate / Ember

Redado Speed 02

Volt / Charcoal

Redado Nova 01

Blush / Rose

Redado Nova 02

White / Sky

Redado Trail 01

Graphite / Ember

Redado Trail 02

Stone / Black

Illustrative products. Select a shoe to explore its design and try the concept bag. No purchases are processed.

THE DESIGN LANGUAGE

Every detail.
Forward.

Texture, shape and a signature accent.
A closer look at the REDADO Daily design concept.

Macro view of the black mesh upper and red REDADO side panel. — 01 / UPPER
A signature you can see.
Mesh texture and an ember-red side panel establish a recognisable visual identity.

Close view of the REDADO Daily outsole tread. — 02 / OUTSOLE
Grounded in detail.
A geometric tread pattern gives the underside its own design expression.

Close view of the red ribbed heel support on REDADO Daily. — 03 / HEEL
The finishing accent.
Ribbed red geometry connects the heel to the brand’s unmistakable colour signature.

Visual design concepts, without tested performance or material specifications.

Illustrative black and red REDADO shoe in a dark studio campaign.

REDADO / BRAND CAMPAIGN

Redo
your limits.

A bold name. A new direction.
Imagine the next chapter in motion.

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ILLUSTRATIVE CAMPAIGN

BEYOND THE SHOE

Step into REDADO.

See how one name could carry through packaging, retail space and the full brand experience.

Illustrative REDADO black shoebox, tissue, hangtag and black-red Daily sneaker. — PACKAGING CONCEPT
The next chapter starts here.
A black box, a red accent and a consistent wordmark. A complete presentation built around the same identity.

Illustrative REDADO flagship storefront with warm lighting and shoe displays. — RETAIL CONCEPT
A place for the brand.
An imagined flagship space carrying REDADO from a name into a physical retail experience. No operating store is represented.

THE REDADO IDEA

A name.
A direction.

A NAME WITH FORWARD MOTION.

REDADO imagines a footwear brand built around the next step: a familiar daily route, a change of rhythm, or a path beyond the pavement.

A bold wordmark. A recognisable signature. Four distinct directions. One possible expression of a name ready for your own vision.

01 / DAILY02 / SPEED03 / NOVA04 / TRAIL

THE NAME IS AVAILABLE.

Imagine what comes next.

This footwear showcase is one possible direction for REDADO. Your vision may take the name somewhere entirely different. Explore Redado.com and its purchase options on Atom.

Explore Redado.com on Atom

Performance
in motion.

Your next
step.